Wards Intelligence today announced it has hired connected car and smart mobility expert Doug Newcomb as a senior analyst to lead WI’s mobility practice.

Newcomb joins WI from C3 Group, a West Coast mobility and events consulting firm, headquartered in the Portland, OR, area, where he has served as president since 2013. Prior to launching C3 Group, Newcomb served as senior editor, technology, at Edmunds.com.

“It has become imperative for anyone doing business in automotive to look beyond the current state of the industry and strategize for the disruptions taking place in how consumers use, pay for and relate to their vehicles,” saysJohn Sousanis, WI managing director. “Doug’s been tracking these changes from the start and brings an enormous amount of subject-matter expertise to the WI team.”

Newcomb began his career in 1988 as editor of Mobile Electronics and has since become a respected expert on connected car and mobility. His writings and opinions have been included in a myriad trade and business media, including USA Today, Reuters, Los Angeles Times, Wired and most major TV networks, among other outlets. In 2013, he co-founded the Connected Car Conference (C3) at CE Week in New York and co-produced the Connected Car Expo at the Los Angeles  Auto Show.

“I plan to add to the scope and breadth of WI’s coverage and analysis of mobility to help automakers, suppliers and tech companies navigate the rapidly evolving future of the auto industry,” Newcomb says. “I’ve spent my entire career focused on this segment of the industry and look forward to this new opportunity.” 

In his new role, Newcomb not only will head the firm’s mobility research and consulting activities, but also will help with the strategic direction and implementation of WI’s mobility conferences, including the upcoming Smart Mobility Summit Oct. 25 in San Francisco  www.wardsintelligence.com/mobility.